Published on : Friday, May 2, 2025

Published on : May 2, 2025

Transparency in Real Estate - Why Clients Demand It & How TrueTerms Delivers

Why Real Estate Transparency Matters — And How TrueTerms Leads the Way

Today’s clients expect transparency in real estate the same way they do in online banking, travel, or e-commerce. Yet the traditional offer process often leaves buyers and sellers feeling in the dark.

TrueTerms is built to change that.


The Transparency Gap in Real Estate Offers

In a traditional process:

  • Offers come in via scattered emails or PDFs

  • Agents filter and summarize terms for sellers

  • Sellers often never see all competing offers directly

  • Buyers question whether their terms are fairly presented

This creates an imbalance — clients lack visibility into one of the most critical steps of the transaction.


Why Transparency Builds Trust and Speed

Three reasons transparency is no longer optional:

  1. Trust — Clients want to know they’ve seen all options.

  2. Speed — Real-time visibility accelerates counters and decisions.

  3. Satisfaction — Transparent processes lead to happier buyers and sellers


How TrueTerms Creates Transparency

TrueTerms makes transparency a core feature:

  • Side-by-side offer dashboard for agents and sellers

  • Standardized offer forms for apples-to-apples comparison

  • Instant notifications for submissions, counters, and acceptances

  • Audit trail that documents every step

With TrueTerms, sellers no longer wait for summaries — they see proposals live as they arrive.


A Transparent Future for Real Estate

Clients already expect visibility in every other digital transaction. Soon, transparent real estate offers will be the norm. Platforms like TrueTerms are leading this shift — helping agents stay trusted, competitive, and client-centric.


Elevate your client experience with transparency.

Learn more about TrueTerms and sign up for early access.

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Questions and Answers

What is TrueTerms?

TrueTerms is a terms transmission platform that simplifies the process for agents and clients to submit, review, counter and accept real estate offer terms. It is designed to be a lightweight, mobile-first solution that allows agents to quickly test interest in a property without extensive paperwork.

What is TrueTerms?

TrueTerms is a terms transmission platform that simplifies the process for agents and clients to submit, review, counter and accept real estate offer terms. It is designed to be a lightweight, mobile-first solution that allows agents to quickly test interest in a property without extensive paperwork.

What is TrueTerms?

TrueTerms is a terms transmission platform that simplifies the process for agents and clients to submit, review, counter and accept real estate offer terms. It is designed to be a lightweight, mobile-first solution that allows agents to quickly test interest in a property without extensive paperwork.

How does a TrueTerms link work?

A licensed agent can share a TrueTerms link for an active listing with their clients. The client can then use the TrueTerms Offer Modal, which is accessible from any device, to propose key deal terms for a property.

How does a TrueTerms link work?

A licensed agent can share a TrueTerms link for an active listing with their clients. The client can then use the TrueTerms Offer Modal, which is accessible from any device, to propose key deal terms for a property.

How does a TrueTerms link work?

A licensed agent can share a TrueTerms link for an active listing with their clients. The client can then use the TrueTerms Offer Modal, which is accessible from any device, to propose key deal terms for a property.

How are terms submitted, reviewed, and compared?

TrueTerms focuses on the essential deal points of an offer, such as price, timing, and contingencies. The platform features e-signature at the acceptance stage and provides push notifications for counters and acceptances. Sellers have the option to release the ranking or positioning of offers without disclosing confidential details.

How are terms submitted, reviewed, and compared?

TrueTerms focuses on the essential deal points of an offer, such as price, timing, and contingencies. The platform features e-signature at the acceptance stage and provides push notifications for counters and acceptances. Sellers have the option to release the ranking or positioning of offers without disclosing confidential details.

How are terms submitted, reviewed, and compared?

TrueTerms focuses on the essential deal points of an offer, such as price, timing, and contingencies. The platform features e-signature at the acceptance stage and provides push notifications for counters and acceptances. Sellers have the option to release the ranking or positioning of offers without disclosing confidential details.

What happens after terms are accepted?

Once terms are accepted, they are transmitted to a Property Transaction Agreement, which is executed by all parties. At that time, the listing agent and buyer's agent agree to execute a state-specific Purchase and Sale Agreement and any additional forms.

What happens after terms are accepted?

Once terms are accepted, they are transmitted to a Property Transaction Agreement, which is executed by all parties. At that time, the listing agent and buyer's agent agree to execute a state-specific Purchase and Sale Agreement and any additional forms.

What happens after terms are accepted?

Once terms are accepted, they are transmitted to a Property Transaction Agreement, which is executed by all parties. At that time, the listing agent and buyer's agent agree to execute a state-specific Purchase and Sale Agreement and any additional forms.

Does TrueTerms replace the MLS process?

TrueTerms does not replace the MLS process but works alongside it. Unlike platforms that require MLS integration and form libraries, TrueTerms is a lean solution that is fully cross-state because it doesn't need forms licensing.

Does TrueTerms replace the MLS process?

TrueTerms does not replace the MLS process but works alongside it. Unlike platforms that require MLS integration and form libraries, TrueTerms is a lean solution that is fully cross-state because it doesn't need forms licensing.

Does TrueTerms replace the MLS process?

TrueTerms does not replace the MLS process but works alongside it. Unlike platforms that require MLS integration and form libraries, TrueTerms is a lean solution that is fully cross-state because it doesn't need forms licensing.

How does the "Terms Sheet" relate to a full purchase contract?

The Terms Sheet is a standardized, two-page agreement that includes key variables of a deal. It is a legally binding commitment for all parties to produce a full state-specific Purchase and Sale Agreement (PSA) within 48 hours.

How does the "Terms Sheet" relate to a full purchase contract?

The Terms Sheet is a standardized, two-page agreement that includes key variables of a deal. It is a legally binding commitment for all parties to produce a full state-specific Purchase and Sale Agreement (PSA) within 48 hours.

How does the "Terms Sheet" relate to a full purchase contract?

The Terms Sheet is a standardized, two-page agreement that includes key variables of a deal. It is a legally binding commitment for all parties to produce a full state-specific Purchase and Sale Agreement (PSA) within 48 hours.

How is privacy handled?

Agents are responsible for maintaining the security and confidentiality of all account credentials and user data. The platform is built with a focus on privacy, as offer terms are private and only the seller is notified.

How is privacy handled?

Agents are responsible for maintaining the security and confidentiality of all account credentials and user data. The platform is built with a focus on privacy, as offer terms are private and only the seller is notified.

How is privacy handled?

Agents are responsible for maintaining the security and confidentiality of all account credentials and user data. The platform is built with a focus on privacy, as offer terms are private and only the seller is notified.

Does TrueTerms handle disclosures or inspections?

TrueTerms simplifies offers down to the essential terms sheet and does not handle disclosures, inspections, or other contingencies. The platform's Terms Sheet is a binding agreement to deliver a formal contract, but it is not the PSA itself.

Does TrueTerms handle disclosures or inspections?

TrueTerms simplifies offers down to the essential terms sheet and does not handle disclosures, inspections, or other contingencies. The platform's Terms Sheet is a binding agreement to deliver a formal contract, but it is not the PSA itself.

Does TrueTerms handle disclosures or inspections?

TrueTerms simplifies offers down to the essential terms sheet and does not handle disclosures, inspections, or other contingencies. The platform's Terms Sheet is a binding agreement to deliver a formal contract, but it is not the PSA itself.

What is the TrueTerms Offer Modal?

TrueTerms Offer Modal is a user-friendly method for buyer agents to communicate their terms to the seller. Instead of filling out a 10+ page contract, simply add the key deal points you’re willing to offer in the Offer Modal and share those key deal points with the seller.

What is the TrueTerms Offer Modal?

TrueTerms Offer Modal is a user-friendly method for buyer agents to communicate their terms to the seller. Instead of filling out a 10+ page contract, simply add the key deal points you’re willing to offer in the Offer Modal and share those key deal points with the seller.

What is the TrueTerms Offer Modal?

TrueTerms Offer Modal is a user-friendly method for buyer agents to communicate their terms to the seller. Instead of filling out a 10+ page contract, simply add the key deal points you’re willing to offer in the Offer Modal and share those key deal points with the seller.

Can I submit an offer without an agent/by myself as the consumer?

No, you cannot submit offers without a licensed agent. To ensure the legitimacy of every offer, TrueTerms requires that all submissions come through a licensed agent who shares an exclusive link with their client.

Once the "Terms Sheet" is executed, it becomes a legally binding commitment for all parties to produce a full, state-specific Purchase and Sale Agreement (PSA) within 48 hours. This process helps to prevent unserious offers and maintain a clear, efficient transaction.

Can I submit an offer without an agent/by myself as the consumer?

No, you cannot submit offers without a licensed agent. To ensure the legitimacy of every offer, TrueTerms requires that all submissions come through a licensed agent who shares an exclusive link with their client.

Once the "Terms Sheet" is executed, it becomes a legally binding commitment for all parties to produce a full, state-specific Purchase and Sale Agreement (PSA) within 48 hours. This process helps to prevent unserious offers and maintain a clear, efficient transaction.

Can I submit an offer without an agent/by myself as the consumer?

No, you cannot submit offers without a licensed agent. To ensure the legitimacy of every offer, TrueTerms requires that all submissions come through a licensed agent who shares an exclusive link with their client.

Once the "Terms Sheet" is executed, it becomes a legally binding commitment for all parties to produce a full, state-specific Purchase and Sale Agreement (PSA) within 48 hours. This process helps to prevent unserious offers and maintain a clear, efficient transaction.

What is Limited Transparency?

Limited Transparency allows the seller to release a ranking of offers when there is more than one. If the seller and listing agent choose to enable this feature, the buyer and buyer's agent can see how their offer ranks in three key categories:

  1. Price: A ranking based on the highest offer price.

  2. Timing: A ranking that shows which offer is closest to the seller's preferred timeline.

  3. Security: A ranking that considers all contingencies, such as inspection, financing, and appraisal, as well as other factors.

Before sharing the rankings, the listing agent prioritizes the most important terms for the home. As offers are submitted, they are given a numerical rank in each of the three categories. This provides increased transparency for buyers while still giving the seller the ability to prioritize what is most important to them.

What is Limited Transparency?

Limited Transparency allows the seller to release a ranking of offers when there is more than one. If the seller and listing agent choose to enable this feature, the buyer and buyer's agent can see how their offer ranks in three key categories:

  1. Price: A ranking based on the highest offer price.

  2. Timing: A ranking that shows which offer is closest to the seller's preferred timeline.

  3. Security: A ranking that considers all contingencies, such as inspection, financing, and appraisal, as well as other factors.

Before sharing the rankings, the listing agent prioritizes the most important terms for the home. As offers are submitted, they are given a numerical rank in each of the three categories. This provides increased transparency for buyers while still giving the seller the ability to prioritize what is most important to them.

What is Limited Transparency?

Limited Transparency allows the seller to release a ranking of offers when there is more than one. If the seller and listing agent choose to enable this feature, the buyer and buyer's agent can see how their offer ranks in three key categories:

  1. Price: A ranking based on the highest offer price.

  2. Timing: A ranking that shows which offer is closest to the seller's preferred timeline.

  3. Security: A ranking that considers all contingencies, such as inspection, financing, and appraisal, as well as other factors.

Before sharing the rankings, the listing agent prioritizes the most important terms for the home. As offers are submitted, they are given a numerical rank in each of the three categories. This provides increased transparency for buyers while still giving the seller the ability to prioritize what is most important to them.

Can TrueTerms launch in my state/market?

TrueTerms is currently focused on the Southeastern US states (Tennessee, Georgia, North Carolina, South Carolina & Florida). Given that TrueTerms is a Terms Transmission Platform, we can open up in your market as well, we just need to hear from you and our team will get back with you to provide next steps.

Can TrueTerms launch in my state/market?

TrueTerms is currently focused on the Southeastern US states (Tennessee, Georgia, North Carolina, South Carolina & Florida). Given that TrueTerms is a Terms Transmission Platform, we can open up in your market as well, we just need to hear from you and our team will get back with you to provide next steps.

Can TrueTerms launch in my state/market?

TrueTerms is currently focused on the Southeastern US states (Tennessee, Georgia, North Carolina, South Carolina & Florida). Given that TrueTerms is a Terms Transmission Platform, we can open up in your market as well, we just need to hear from you and our team will get back with you to provide next steps.

Meet With Our Team

Meet With The Members Of Our Sales team

Meet With Our Team

Register for Beta Access

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Join the waitlist to be the first in your market to leverage TrueTerms. Make buyer agent's lives easier and unlock the best terms for your seller - in one common sense, sales generating platform.

Join the waitlist to be the first in your market to leverage TrueTerms. Make buyer agent's lives easier and unlock the best terms for your seller - in one common sense, sales generating platform.

Faster Decisions, Smarter Moves - Make offers and counteroffers confidently, with all info at your fingertips.

Everything in One Place - Centralized updates, documents, and notifications so nothing slips through the cracks.

Gain a Competitive Edge - Be among the first to access tools that help you close deals faster and smoother.

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By proceeding, you agree to our Terms of Service and Privacy Policy.

TrueTerms is a platform designed to simplify real estate offers and keep your deals moving, but we are not a licensed brokerage and do not provide legal, financial, or real estate advice. Services may vary by state, and outcomes are not guaranteed. Any information shared with TopTick is handled securely and used to improve your experience. Always consult your agent or local regulations before submitting offers

TrueTerms is a platform designed to simplify real estate offers and keep your deals moving, but we are not a licensed brokerage and do not provide legal, financial, or real estate advice. Services may vary by state, and outcomes are not guaranteed. Any information shared with TopTick is handled securely and used to improve your experience. Always consult your agent or local regulations before submitting offers

TrueTerms is a platform designed to simplify real estate offers and keep your deals moving, but we are not a licensed brokerage and do not provide legal, financial, or real estate advice. Services may vary by state, and outcomes are not guaranteed. Any information shared with TopTick is handled securely and used to improve your experience. Always consult your agent or local regulations before submitting offers