From Tennessee to the Carolinas — TrueTerms’ Market Launch Strategy


TrueTerms Launches in Tennessee, Expands to North and South Carolina
Rolling out a new real estate software platform requires careful planning. At TrueTerms, our strategy is simple: validate workflows in one market, then scale into neighboring regions with confidence.
That’s why we’re launching first in Tennessee — and preparing to expand into North Carolina and South Carolina.
Why Tennessee First?
Tennessee provides the ideal testing ground for an offer management platform:
A strong real estate market with steady transaction volume
A mix of metro and suburban communities for diverse test cases
Manageable geography for supporting pilot brokerages
Starting here allows us to refine features, align with Tennessee contracts, and collect agent feedback before scaling further.
What We’re Learning in Tennessee
In our pilot phase, we’re focusing on:
Partnering with select brokerages for early adoption
Training agents to streamline offer workflows
Testing structured offer submissions against state-specific norms
Iterating based on live transactions and agent feedback
This phased rollout ensures we build real estate software that adapts to actual market needs.
Expanding Into the Carolinas
Once workflows are solid in Tennessee, TrueTerms will expand into North Carolina and South Carolina. Agents and brokerages in these states can expect:
State-aware setup with local contract templates
Early-access opportunities for brokers and teams
Regional training sessions to onboard agents quickly
Ongoing feedback loops to keep the platform relevant
Why a Phased Rollout Matters
Too many real estate technology platforms scale too quickly and ignore regional differences. Our approach is the opposite: build trust locally, adapt to state-specific workflows, and then expand regionally with confidence.
This ensures TrueTerms works as seamlessly for a Charlotte agent as it does for someone in Nashville or Greenville.

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Questions and Answers
What is TrueTerms?
TrueTerms is a terms transmission platform that simplifies the process for agents and clients to submit, review, counter and accept real estate offer terms. It is designed to be a lightweight, mobile-first solution that allows agents to quickly test interest in a property without extensive paperwork.
What is TrueTerms?
TrueTerms is a terms transmission platform that simplifies the process for agents and clients to submit, review, counter and accept real estate offer terms. It is designed to be a lightweight, mobile-first solution that allows agents to quickly test interest in a property without extensive paperwork.
What is TrueTerms?
TrueTerms is a terms transmission platform that simplifies the process for agents and clients to submit, review, counter and accept real estate offer terms. It is designed to be a lightweight, mobile-first solution that allows agents to quickly test interest in a property without extensive paperwork.
How does a TrueTerms link work?
A licensed agent can share a TrueTerms link for an active listing with their clients. The client can then use the TrueTerms Offer Modal, which is accessible from any device, to propose key deal terms for a property.
How does a TrueTerms link work?
A licensed agent can share a TrueTerms link for an active listing with their clients. The client can then use the TrueTerms Offer Modal, which is accessible from any device, to propose key deal terms for a property.
How does a TrueTerms link work?
A licensed agent can share a TrueTerms link for an active listing with their clients. The client can then use the TrueTerms Offer Modal, which is accessible from any device, to propose key deal terms for a property.
How are terms submitted, reviewed, and compared?
TrueTerms focuses on the essential deal points of an offer, such as price, timing, and contingencies. The platform features e-signature at the acceptance stage and provides push notifications for counters and acceptances. Sellers have the option to release the ranking or positioning of offers without disclosing confidential details.
How are terms submitted, reviewed, and compared?
TrueTerms focuses on the essential deal points of an offer, such as price, timing, and contingencies. The platform features e-signature at the acceptance stage and provides push notifications for counters and acceptances. Sellers have the option to release the ranking or positioning of offers without disclosing confidential details.
How are terms submitted, reviewed, and compared?
TrueTerms focuses on the essential deal points of an offer, such as price, timing, and contingencies. The platform features e-signature at the acceptance stage and provides push notifications for counters and acceptances. Sellers have the option to release the ranking or positioning of offers without disclosing confidential details.
What happens after terms are accepted?
Once terms are accepted, they are transmitted to a Property Transaction Agreement, which is executed by all parties. At that time, the listing agent and buyer's agent agree to execute a state-specific Purchase and Sale Agreement and any additional forms.
What happens after terms are accepted?
Once terms are accepted, they are transmitted to a Property Transaction Agreement, which is executed by all parties. At that time, the listing agent and buyer's agent agree to execute a state-specific Purchase and Sale Agreement and any additional forms.
What happens after terms are accepted?
Once terms are accepted, they are transmitted to a Property Transaction Agreement, which is executed by all parties. At that time, the listing agent and buyer's agent agree to execute a state-specific Purchase and Sale Agreement and any additional forms.
Does TrueTerms replace the MLS process?
TrueTerms does not replace the MLS process but works alongside it. Unlike platforms that require MLS integration and form libraries, TrueTerms is a lean solution that is fully cross-state because it doesn't need forms licensing.
Does TrueTerms replace the MLS process?
TrueTerms does not replace the MLS process but works alongside it. Unlike platforms that require MLS integration and form libraries, TrueTerms is a lean solution that is fully cross-state because it doesn't need forms licensing.
Does TrueTerms replace the MLS process?
TrueTerms does not replace the MLS process but works alongside it. Unlike platforms that require MLS integration and form libraries, TrueTerms is a lean solution that is fully cross-state because it doesn't need forms licensing.
How does the "Terms Sheet" relate to a full purchase contract?
The Terms Sheet is a standardized, two-page agreement that includes key variables of a deal. It is a legally binding commitment for all parties to produce a full state-specific Purchase and Sale Agreement (PSA) within 48 hours.
How does the "Terms Sheet" relate to a full purchase contract?
The Terms Sheet is a standardized, two-page agreement that includes key variables of a deal. It is a legally binding commitment for all parties to produce a full state-specific Purchase and Sale Agreement (PSA) within 48 hours.
How does the "Terms Sheet" relate to a full purchase contract?
The Terms Sheet is a standardized, two-page agreement that includes key variables of a deal. It is a legally binding commitment for all parties to produce a full state-specific Purchase and Sale Agreement (PSA) within 48 hours.
How is privacy handled?
Agents are responsible for maintaining the security and confidentiality of all account credentials and user data. The platform is built with a focus on privacy, as offer terms are private and only the seller is notified.
How is privacy handled?
Agents are responsible for maintaining the security and confidentiality of all account credentials and user data. The platform is built with a focus on privacy, as offer terms are private and only the seller is notified.
How is privacy handled?
Agents are responsible for maintaining the security and confidentiality of all account credentials and user data. The platform is built with a focus on privacy, as offer terms are private and only the seller is notified.
Does TrueTerms handle disclosures or inspections?
TrueTerms simplifies offers down to the essential terms sheet and does not handle disclosures, inspections, or other contingencies. The platform's Terms Sheet is a binding agreement to deliver a formal contract, but it is not the PSA itself.
Does TrueTerms handle disclosures or inspections?
TrueTerms simplifies offers down to the essential terms sheet and does not handle disclosures, inspections, or other contingencies. The platform's Terms Sheet is a binding agreement to deliver a formal contract, but it is not the PSA itself.
Does TrueTerms handle disclosures or inspections?
TrueTerms simplifies offers down to the essential terms sheet and does not handle disclosures, inspections, or other contingencies. The platform's Terms Sheet is a binding agreement to deliver a formal contract, but it is not the PSA itself.
What is the TrueTerms Offer Modal?
TrueTerms Offer Modal is a user-friendly method for buyer agents to communicate their terms to the seller. Instead of filling out a 10+ page contract, simply add the key deal points you’re willing to offer in the Offer Modal and share those key deal points with the seller.
What is the TrueTerms Offer Modal?
TrueTerms Offer Modal is a user-friendly method for buyer agents to communicate their terms to the seller. Instead of filling out a 10+ page contract, simply add the key deal points you’re willing to offer in the Offer Modal and share those key deal points with the seller.
What is the TrueTerms Offer Modal?
TrueTerms Offer Modal is a user-friendly method for buyer agents to communicate their terms to the seller. Instead of filling out a 10+ page contract, simply add the key deal points you’re willing to offer in the Offer Modal and share those key deal points with the seller.
Can I submit an offer without an agent/by myself as the consumer?
No, you cannot submit offers without a licensed agent. To ensure the legitimacy of every offer, TrueTerms requires that all submissions come through a licensed agent who shares an exclusive link with their client.
Once the "Terms Sheet" is executed, it becomes a legally binding commitment for all parties to produce a full, state-specific Purchase and Sale Agreement (PSA) within 48 hours. This process helps to prevent unserious offers and maintain a clear, efficient transaction.
Can I submit an offer without an agent/by myself as the consumer?
No, you cannot submit offers without a licensed agent. To ensure the legitimacy of every offer, TrueTerms requires that all submissions come through a licensed agent who shares an exclusive link with their client.
Once the "Terms Sheet" is executed, it becomes a legally binding commitment for all parties to produce a full, state-specific Purchase and Sale Agreement (PSA) within 48 hours. This process helps to prevent unserious offers and maintain a clear, efficient transaction.
Can I submit an offer without an agent/by myself as the consumer?
No, you cannot submit offers without a licensed agent. To ensure the legitimacy of every offer, TrueTerms requires that all submissions come through a licensed agent who shares an exclusive link with their client.
Once the "Terms Sheet" is executed, it becomes a legally binding commitment for all parties to produce a full, state-specific Purchase and Sale Agreement (PSA) within 48 hours. This process helps to prevent unserious offers and maintain a clear, efficient transaction.
What is Limited Transparency?
Limited Transparency allows the seller to release a ranking of offers when there is more than one. If the seller and listing agent choose to enable this feature, the buyer and buyer's agent can see how their offer ranks in three key categories:
Price: A ranking based on the highest offer price.
Timing: A ranking that shows which offer is closest to the seller's preferred timeline.
Security: A ranking that considers all contingencies, such as inspection, financing, and appraisal, as well as other factors.
Before sharing the rankings, the listing agent prioritizes the most important terms for the home. As offers are submitted, they are given a numerical rank in each of the three categories. This provides increased transparency for buyers while still giving the seller the ability to prioritize what is most important to them.
What is Limited Transparency?
Limited Transparency allows the seller to release a ranking of offers when there is more than one. If the seller and listing agent choose to enable this feature, the buyer and buyer's agent can see how their offer ranks in three key categories:
Price: A ranking based on the highest offer price.
Timing: A ranking that shows which offer is closest to the seller's preferred timeline.
Security: A ranking that considers all contingencies, such as inspection, financing, and appraisal, as well as other factors.
Before sharing the rankings, the listing agent prioritizes the most important terms for the home. As offers are submitted, they are given a numerical rank in each of the three categories. This provides increased transparency for buyers while still giving the seller the ability to prioritize what is most important to them.
What is Limited Transparency?
Limited Transparency allows the seller to release a ranking of offers when there is more than one. If the seller and listing agent choose to enable this feature, the buyer and buyer's agent can see how their offer ranks in three key categories:
Price: A ranking based on the highest offer price.
Timing: A ranking that shows which offer is closest to the seller's preferred timeline.
Security: A ranking that considers all contingencies, such as inspection, financing, and appraisal, as well as other factors.
Before sharing the rankings, the listing agent prioritizes the most important terms for the home. As offers are submitted, they are given a numerical rank in each of the three categories. This provides increased transparency for buyers while still giving the seller the ability to prioritize what is most important to them.
Can TrueTerms launch in my state/market?
TrueTerms is currently focused on the Southeastern US states (Tennessee, Georgia, North Carolina, South Carolina & Florida). Given that TrueTerms is a Terms Transmission Platform, we can open up in your market as well, we just need to hear from you and our team will get back with you to provide next steps.
Can TrueTerms launch in my state/market?
TrueTerms is currently focused on the Southeastern US states (Tennessee, Georgia, North Carolina, South Carolina & Florida). Given that TrueTerms is a Terms Transmission Platform, we can open up in your market as well, we just need to hear from you and our team will get back with you to provide next steps.
Can TrueTerms launch in my state/market?
TrueTerms is currently focused on the Southeastern US states (Tennessee, Georgia, North Carolina, South Carolina & Florida). Given that TrueTerms is a Terms Transmission Platform, we can open up in your market as well, we just need to hear from you and our team will get back with you to provide next steps.

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Meet With Our Team
Register for Beta Access
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Join the waitlist to be the first in your market to leverage TrueTerms. Make buyer agent's lives easier and unlock the best terms for your seller - in one common sense, sales generating platform.
Join the waitlist to be the first in your market to leverage TrueTerms. Make buyer agent's lives easier and unlock the best terms for your seller - in one common sense, sales generating platform.
Faster Decisions, Smarter Moves - Make offers and counteroffers confidently, with all info at your fingertips.
Everything in One Place - Centralized updates, documents, and notifications so nothing slips through the cracks.
Gain a Competitive Edge - Be among the first to access tools that help you close deals faster and smoother.
TrueTerms is a platform designed to simplify real estate offers and keep your deals moving, but we are not a licensed brokerage and do not provide legal, financial, or real estate advice. Services may vary by state, and outcomes are not guaranteed. Any information shared with TopTick is handled securely and used to improve your experience. Always consult your agent or local regulations before submitting offers
TrueTerms is a platform designed to simplify real estate offers and keep your deals moving, but we are not a licensed brokerage and do not provide legal, financial, or real estate advice. Services may vary by state, and outcomes are not guaranteed. Any information shared with TopTick is handled securely and used to improve your experience. Always consult your agent or local regulations before submitting offers
TrueTerms is a platform designed to simplify real estate offers and keep your deals moving, but we are not a licensed brokerage and do not provide legal, financial, or real estate advice. Services may vary by state, and outcomes are not guaranteed. Any information shared with TopTick is handled securely and used to improve your experience. Always consult your agent or local regulations before submitting offers



